Taking The Gutsy Way To Find Work: Ask Content Marketing Agencies
1000s of writing jobs are never seen by far too many writers. Why? The writers never asked.
Content marketing builds any business today. It’s not just about creating content, people who can actually use it, targeted personas, must see your content.
This is a heavy task for all businesses. Planning out buyer personas, what products will interest one persona over another, is there a need for the product right now….
That’s why a skilled writer is needed by all those companies. Someone who knows how to write for an audience and writes useful authority level information. Someone who knows their niche inside and out.
Writers like that are in high demand.
As a result, content marketing agencies must have the right staff, albeit in-house or remote. If a client wants an article to launch their new SaaS tool, the agency must be able to tell the client that they have the perfect writers. If a client needs a DIY tool promoted in an affiliate guide, a writer with knowledge of the home DIY tool features and the ability to promote interest in its uses and benefits is vital.
See how you can fit in? Think about your niche and your skills and how you can provide content for that niche that informs and educates.
Chances are high that many agencies need your writing skills.
There are several ways you can approach content marketing agencies to ask about writing jobs, and I highlight what has worked the best for me over many years.
Great for building lists in your niche
Research agencies that specialise in content marketing and have a track record of producing high-quality content for their clients.Make this a weekly or even daily task
Look for job openings or internships on their website or on job boards such as LinkedIn or Indeed.Most of my work came from this method
Reach out to the agency directly via email or phone to inquire about open positions or to pitch your services as a freelance writer. Be sure to include your writing experience and any relevant samples. Be focused in your pitch. Don’t blab about your many services or how long you’ve written content. Keep it tight. See the lists below.Great way to meet potential employers face-to-face and gain exposure
Attend industry events or networking functions where you can meet content marketing professionals and learn more about potential job opportunities.Effective way to find work if you choose groups carefully
Consider joining a professional association or networking group for content marketers, as these can be great resources for finding writing jobs and learning about industry best practices.
Here is a selection of useful lists to speed up your search. I’ve used these recently to look for specific firms that may recruit or indicate potential openings for remote writers.
https://contentmarketinginstitute.com/cmi-directory/agency/listings/
https://clutch.co/us/agencies/digital
https://digitalagencynetwork.com/agencies/uk/
https://clutch.co/uk/agencies/digital
Good luck!